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Back to School with ACT

Back to schoolIt’s that time of year again.¬† Summer is over and kids are headed back to school while parents are breathing a sigh of relief.

Although I’m no longer a student and I don’t have any children, I still think there is something exciting about the stacks of clean notebooks and sharpened crayons lining the store aisles.¬† Have you noticed that many large, big box retailers are offering printed¬†Back to School Shopping Lists for customers inside the entrance of their stores?¬† I couldn’t resist picking up¬†one of those lists and checking it out.¬† I immediately noticed¬†that if you did your shopping with A Creative Touch, you could get customized, personalized versions of every essential back to school item!

We offer pens, pencils, calculators, markers, highlighters, erasers, rulers, lunch bags, binders, folders, pencil boxes, water bottles, tape dispensers, duffel bags, backpacks, totes, rulers, USB flash drives, lanyards, computer accessories, laptop cases, cell phone holders, sweatshirts, t-shirts,  laundry bags, footballs, basketballs, cheering accessories, calendars, and so much more!

Best of all, at¬† A Creative Touch, we promise we’ll never call from school to tell you your child is misbehaving.¬† If you’re a parent, and that happens to you, you can always take a cue from Little Johnny’s mother:

Summer vacation was over and Little Johnny returned back to school.¬† Only two days later his teacher phoned his mother to tell her that he was misbehaving.¬† “Wait a minute,” replied his mom. “I had Johnny with me for three months and I never called you once when he misbehaved!”

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What Exactly is SWAG?

act-pirate-lootHave you ever heard of swag?¬† ¬†As a promotional products expert, I’ve been familiar with swag (or SWAG) for a long time.¬† In fact, you could say that I’m in the business of SWAG.¬†

But if you’re like most people, you might be wondering, “What exactly is swag?”¬† There are a few definitions for swag, but in my world, swag is:

Any corporate or branded merchandise given away for free in order to promote the company or brand….Etymology of this term most likely stems from the middle-English use of the word ‘swag’ ¬†in pirate circles or other criminal circles as a euphamism for loot or plunder.

Some people view SWAG as an acronym (thus all capital letters), but there is debate  as to what SWAG actually stands for.  Here are some of my favorite interpretations:

SWAG=Souvenirs, Wearables And Gifts
SWAG=Stuff We All Get
SWAG=Sealed with A Gift
SWAG=Stuff We Acquired Gratis

How do you use SWAG in a sentence?¬† Here’s an example:¬† “I went to the trade show and scored a ton of great SWAG.¬† Check out these t-shirts, coffee mugs, bumper stickers, and stress balls!”

I think it’s interesting to note that there is another definition of “swag”, which is short for “swagger”:

The way in which you carry yourself. Swag is made up of your overall confidence, style, and demeanor. Swag can also be expanded to refer to the one’s overall reputation. You gain swag, or “swag up”, by performing swag-worthy actions that improve this perception.

So, tell me….how’s your corporate¬†swag?¬† Need some help “swagging up” at your next trade show, expo or conference?¬† Then, give me a call!¬† I’d be happy to help with some creative ideas to give you the kind of SWAG people rave about.

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