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9 Myths about Promotional Products: Busted! Part II

In our last post, we busted a few of the most common myths about promotional products floating around. We explained how promotional products are more than just pens, better than commercials and not always sold in bulk.  We also covered how promotional products add value to the lives of your customers and clients, and why they are well worth the investment. We thought it was important to lay these rumors to rest once and for all, since such myths might discourage someone from using promotional products and benefiting from all they offer.

Today, we’re back in the ring with round two of our series, ready and raring to get back to busting. Let’s get started!

ACT 6Promotional products won’t work for my business.

I’m really not sure where this myth came from, but in my opinion it’s one of the saddest. Promotional products are proven to be effective, useful, and just plain fun. They get your name out in the world and into the hands of the people you most want to reach. They’re used by every kind of business, from car washes to cell phone companies to veteran volunteer organizations to libraries and schools.

Why wouldn’t your customers want a free item? What volunteer would turn down a thank you gift? Who would say “thanks, but no thanks” to a cool and creative incentive? No matter what you do or who you serve, the right promotional product for you and your business is out there somewhere. (Spoiler alert: it’s in our catalog, and we’re happy to help you find it!)

ACT 7Promotional products are too expensive.

If you choose the right promotional product, your audience will use it again and again. Each time they use it, they’ll see your logo, your name, and your website. Meanwhile, those same people will turn the dial on a radio ad, drive blindly past a billboard, and TiVo past commercials, avoiding those messages however they can.  Promotional products are cheaper per impression than television, national magazine, and newspaper advertising. While they aren’t completely free (nothing in life is, unless you’re on the receiving end of a promotional product!), as far as investments go, they can’t be beat.

ACT 8There’s no way to know if promotional products are actually working.

Just because you can’t see people using the amazing promotional products you’re handing out, doesn’t mean they aren’t appreciated. If you want to make sure your investment is paying off, include a “call-to-action”. Print a request or invitation directly on your promotional product, and give your customers something in return. “Wear this t-shirt for a 10% discount,” or “get a free dessert if you mention the secret password!”

At my favorite coffee shop, I get free in-house refills as long as I bring in my reusable mug with the shop’s logo printed on the side. You better believe I never leave it at home!

ACT 9All promotional product companies are the same.

There’s a reason I’m known as the Queen of Promotional Products. When it comes to finding the right product for your business or company, we give you the royal treatment. That includes a team of graphic designers to create eye-catching creative products, low minimums for orders, the best research software in the industry, and a reputation for high quality products and excellent customer service. At A Creative Touch, we make sure you get exactly what you deserve: the very best.

I hope you had as much fun busting these myths as I did. As my Mama Ruby used to say, “honesty is the best policy.”  Promotional products are the best way to spread your message, and that’s the truth!

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9 Myths About Promotional Products: Busted! Part I

Some myths, like Santa Claus and the Tooth Fairy, are harmless. Others, like mixing pop rocks and Coca Cola, are just plain weird.  Then, there are the myths about promotional products. At A Creative Touch, we’ve heard them all, and mostly, we just roll our eyes. But we worry sometimes that the businesses, companies, and volunteer organizations who benefit most from promotional products will be fooled by these urban legends. Even worse, we fear they’ll miss out on a wonderful and effective way to get their name and their message into the world. To make sure that doesn’t happen, we’ve put together a two-part series that sets the record straight about the nine most common promotional product myths. Ready, set, bust!

3d figuresPromotional products are nothing but pens, t-shirts, and tote bags.

While pens, t-shirts, and tote bags are popular for a reason, these products barely scratch the surface of what’s available. From laptop bags to backyard games to electronics, the world of promotional products is a little like the universe – endless, impressive, and full of stars. If you don’t believe me, check out A Creative Touch’s catalog – it contains over 850,000 items, and we’re constantly adding new products. I guarantee you’ll find something there that you’ve never seen before.

Reason 2Mainstream media is more effective.

I like to refer to this as “the Super Bowl effect.” Every year, viewers seem to get more excited about the game’s commercials than the halftime show. This, however, is a unique situation. I mean, can you think of any other time when people look forward to a commercial break? Most of the time, we use those minutes to refill our popcorn bowl or run to the restroom. Commercials are becoming less popular because they feel like an intrusion. Promotional products, on the other hand, are a free gift that’s actually useful. They feel personal, and allow you to form a direct connection with your audience. What commercial can claim that?

3rd ReasonPromotional products are only sold in bulk, and I don’t need 1,000 items.

While some promotional product companies have minimums that feel more like maximums, A Creative Touch does things differently. We know that promotional products are the right way to advertise every company, no matter how big. We love working with all businesses and organizations- large and small alike, and we understand the need for smaller minimum orders. We don’t just give you what you want; we also give you what you need.

People don’t use promotional products.

As I write this post at my computer, within arm’s reach, I can see at least four promotional products: a pen from my dentist’s office, a book of post-it notes from a charity I support, a paperweight from the bank, and a notebook carrying the logo of a local garden center. And that’s just in my office! Do a search through your own home right now. Go ahead, I can wait. Are you back? How many promotional products did you find? At least three, I’m sure. The truth is that people love free stuff, and when that free stuff is also useful, they’re guaranteed to keep it around.

ACT 5Cheaper is always better.

The myth we just busted – that people don’t use promotional products – is only a myth if those promotional products are useful, relevant, and made to last. The products you give to customers and clients are a reflection of you and your business. Do you want to give the impression that you’re cheap, flimsy, and unreliable? I didn’t think so. Spend a few extra dollars and show them your worth. It doesn’t take much, especially at A Creative Touch; we’re proud to carry quality products at every price range.

Stay tuned for part two of our series, where we’ll bust even more myths, including the idea that promotional products aren’t a good fit for your business. Until then, remember: you can’t believe everything you read (unless it’s printed on a promotional product, of course!).

 

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