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50 Ways to Leave Your Promotional Products Behind

ACT 50 Ways to Leave Your Promotional Products BehindSome songs become more than just songs; they become legends.  The other day I heard Paul Simon’s  “50 Ways to Leave Your Lover” on the radio.  It’s still as fresh and fun as it was when it topped the charts in 1976.  Simon’s catchy hit got stuck in my head for days and for good reason.  Although you might not think so, it actually has a lot to do with promotional products.  Allow me to explain:

Some people leave their lovers when they don’t love them anymore.  But leave a promotional product behind, and you’ll garner long-lasting love for your brand or your company.  Just like leaving “lovers”, there are at least  fifty ways to leave a promotional product behind.  That’s the whole point of promotional products, after all. If you keep them to yourself, they won’t do you any good. But the more you share them, find ways to give them away, and make it fun—for you, and for your customers, employees, volunteers, and friends—the more effective they are. Leaving your promotional products behind is actually the best thing you can do for them!

The music industry rewards musicians by tracking statistics–songs and albums sold.  Every time a sale is made, whether it be in a store or online,  it gets recorded. That recorded data determines the Billboard charts.  The promotional products industry also tracks results to determine its own gold and platinum products.

In 2009, Promotional Products Association International(PPAI) polled a group of more than one thousand consumers who remembered receiving a promotional product within the past two years.  Those who did not remember receiving anything within that time period were screened out of the sample, leaving 44% of the initial survey group.  Of this group, the results were astounding:

  • 94% of participants could recall a specific promotional product they had received in the past 24 months.
  • The majority of them—89%—also remembered the advertiser represented by the item.
  • 83% said they enjoyed getting promotional products.
  • 48% wish they received promotional products more often.
  • 69% typically keep the promotional products they receive.

And so, in honor of Paul Simon’s classic, here’s the latest hit from A Creative Touch. I call this masterpiece, “50 Ways to Leave Your Promotional Product.” But be careful—it’ll be stuck in your head for days.

You just slip into a shirt, Bert.

Make a new decal, Sal.

You need a mint tin, Jim.

Just give it away for free.

Hop into these sandals, Randal.

You need a beer mug, Doug.

Just drop off the hat, Matt.

And give it away for free.

You grab a tote bag, Dag.

Get a neoprene sleeve, Steve.

You need a book light, Dwight.

Just give it away for free.

Use a hot pad, Chad.

You need a golf ball, Saul.

Just drop off the candy, Sandy.

You could use a nice pen, Sven.

Take a rubber duck, Chuck.

You need a server for pie, Ty.

Just give it away for free.

How about a dancing flower, Bowser?

You need a key chain, Blaine.

Just drop off the clock, Doc.

You just slip into pom poms, Tom.

Customize a pin, Tim.

You need tools for the grill, Phil.

Just give it away for free.

Hop into a pet bed, Ted.

You need some wind up teeth, Keith.

Just drop off dog toys, Roy.

You slip into boxer shorts, Court.

Make a bobble head, Fred.

You need a pillow case, Trace.

Just give it away for free.

Grab this umbrella, Fella.

You need a chip clip, Trip.

A drop of hand sanitizer spray, Gray?

You just slip them a nail file, Kyle.

Get a charging hub, Bub.

You need a power bank, Frank.

Plant these flower seeds, Reid.

You need a beer mug, Doug.

Just drop off the hat, Matt.

You slip into a necktie, Guy.

Get a corkscrew, Stew.

You need a pullover, Rover.

Just give it away for free.

Try out a coaster set, Chet.

You need a backpack, Jack.

This apron is great, Nate.

And give it away for free!

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