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Tradeshow Trick-or-Treaters

act-halloweenEvery tradeshow has them: trick-or-treaters!  We may think of trick-or-treaters as little kids seeking candy on Halloween, but if your company exhibits regularly at trade shows, public events, or expos, there are plenty of people ringing your doorbell year-round.

Not all of them are interested in your business. Instead, some visitors to your booth at tradeshows and events are potentially just looking for their version of Halloween candy-your promotional products! So, how can you tell the genuine business prospect from the customer in costume?

Here are ACT’s tips for dealing with trick-or-treaters and ensuring that you don’t leave your next trade show feeling like a friendly ghost instead of a frightened one:

 

1. Don’t Leave All Your Candy in That Bucket On the Porch: Resist the urge to set up a table or swag display that makes it easier for trick-or-treaters to ‘ring the bell’ and flee without showing interest in your business.
2. Learn to say ‘Boooo!': Teach your employees and booth operators to discern between actual interest and swag hunting trick-or-treaters.
3. Ask Them to Say Please Before You Hand Out That Candy Corn:  Kids aren’t the only ones who sometimes need reminders to be polite. Get potential trick-or-treaters to sign up for your email lists, listen to service presentations, or fill out data surveys before you give away those promotional products.  Remember, truly interested customers will be happy to find out more about your business.
4. Go For The Haunted House Approach: Make receiving your promotional products part of a larger journey with the rewards at the end. Ask your customers to complete a task before mailing a customized promotional product, for example. According to a recent article in ASICentral, interactive promotions are a great way of gauging actual customer interest. Barb Barchum described her experience: “Last year, we sent out 1,200 seed packages and said ‘return this empty seed packet to receive one free set-up on your next order,’ Oh my goodness, did we receive empty seed packets – I would imagine we gave away 100 or more set-ups. I would say that self-promotion worked!” Like a Haunted House operator, you might have a smaller, but ultimately more devoted, group of participants with promotions like these.

Whatever your promotional needs, A Creative Touch is here to help you survive the spooky world of trick-or-treat! And, we’re sending you best witches this Halloween!

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Other Links to this Post

  1. A Creative Touch Inc. » Tradeshow Trick-or-Treaters — October 16, 2012 @ 8:27 am

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