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9 Myths About Promotional Products: Busted! Part I

Some myths, like Santa Claus and the Tooth Fairy, are harmless. Others, like mixing pop rocks and Coca Cola, are just plain weird.  Then, there are the myths about promotional products. At A Creative Touch, we’ve heard them all, and mostly, we just roll our eyes. But we worry sometimes that the businesses, companies, and volunteer organizations who benefit most from promotional products will be fooled by these urban legends. Even worse, we fear they’ll miss out on a wonderful and effective way to get their name and their message into the world. To make sure that doesn’t happen, we’ve put together a two-part series that sets the record straight about the nine most common promotional product myths. Ready, set, bust!

3d figuresPromotional products are nothing but pens, t-shirts, and tote bags.

While pens, t-shirts, and tote bags are popular for a reason, these products barely scratch the surface of what’s available. From laptop bags to backyard games to electronics, the world of promotional products is a little like the universe – endless, impressive, and full of stars. If you don’t believe me, check out A Creative Touch’s catalog – it contains over 850,000 items, and we’re constantly adding new products. I guarantee you’ll find something there that you’ve never seen before.

Reason 2Mainstream media is more effective.

I like to refer to this as “the Super Bowl effect.” Every year, viewers seem to get more excited about the game’s commercials than the halftime show. This, however, is a unique situation. I mean, can you think of any other time when people look forward to a commercial break? Most of the time, we use those minutes to refill our popcorn bowl or run to the restroom. Commercials are becoming less popular because they feel like an intrusion. Promotional products, on the other hand, are a free gift that’s actually useful. They feel personal, and allow you to form a direct connection with your audience. What commercial can claim that?

3rd ReasonPromotional products are only sold in bulk, and I don’t need 1,000 items.

While some promotional product companies have minimums that feel more like maximums, A Creative Touch does things differently. We know that promotional products are the right way to advertise every company, no matter how big. We love working with all businesses and organizations- large and small alike, and we understand the need for smaller minimum orders. We don’t just give you what you want; we also give you what you need.

People don’t use promotional products.

As I write this post at my computer, within arm’s reach, I can see at least four promotional products: a pen from my dentist’s office, a book of post-it notes from a charity I support, a paperweight from the bank, and a notebook carrying the logo of a local garden center. And that’s just in my office! Do a search through your own home right now. Go ahead, I can wait. Are you back? How many promotional products did you find? At least three, I’m sure. The truth is that people love free stuff, and when that free stuff is also useful, they’re guaranteed to keep it around.

ACT 5Cheaper is always better.

The myth we just busted – that people don’t use promotional products – is only a myth if those promotional products are useful, relevant, and made to last. The products you give to customers and clients are a reflection of you and your business. Do you want to give the impression that you’re cheap, flimsy, and unreliable? I didn’t think so. Spend a few extra dollars and show them your worth. It doesn’t take much, especially at A Creative Touch; we’re proud to carry quality products at every price range.

Stay tuned for part two of our series, where we’ll bust even more myths, including the idea that promotional products aren’t a good fit for your business. Until then, remember: you can’t believe everything you read (unless it’s printed on a promotional product, of course!).


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