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9 Myths about Promotional Products: Busted! Part II

In our last post, we busted a few of the most common myths about promotional products floating around. We explained how promotional products are more than just pens, better than commercials and not always sold in bulk.  We also covered how promotional products add value to the lives of your customers and clients, and why they are well worth the investment. We thought it was important to lay these rumors to rest once and for all, since such myths might discourage someone from using promotional products and benefiting from all they offer.

Today, we’re back in the ring with round two of our series, ready and raring to get back to busting. Let’s get started!

ACT 6Promotional products won’t work for my business.

I’m really not sure where this myth came from, but in my opinion it’s one of the saddest. Promotional products are proven to be effective, useful, and just plain fun. They get your name out in the world and into the hands of the people you most want to reach. They’re used by every kind of business, from car washes to cell phone companies to veteran volunteer organizations to libraries and schools.

Why wouldn’t your customers want a free item? What volunteer would turn down a thank you gift? Who would say “thanks, but no thanks” to a cool and creative incentive? No matter what you do or who you serve, the right promotional product for you and your business is out there somewhere. (Spoiler alert: it’s in our catalog, and we’re happy to help you find it!)

ACT 7Promotional products are too expensive.

If you choose the right promotional product, your audience will use it again and again. Each time they use it, they’ll see your logo, your name, and your website. Meanwhile, those same people will turn the dial on a radio ad, drive blindly past a billboard, and TiVo past commercials, avoiding those messages however they can.  Promotional products are cheaper per impression than television, national magazine, and newspaper advertising. While they aren’t completely free (nothing in life is, unless you’re on the receiving end of a promotional product!), as far as investments go, they can’t be beat.

ACT 8There’s no way to know if promotional products are actually working.

Just because you can’t see people using the amazing promotional products you’re handing out, doesn’t mean they aren’t appreciated. If you want to make sure your investment is paying off, include a “call-to-action”. Print a request or invitation directly on your promotional product, and give your customers something in return. “Wear this t-shirt for a 10% discount,” or “get a free dessert if you mention the secret password!”

At my favorite coffee shop, I get free in-house refills as long as I bring in my reusable mug with the shop’s logo printed on the side. You better believe I never leave it at home!

ACT 9All promotional product companies are the same.

There’s a reason I’m known as the Queen of Promotional Products. When it comes to finding the right product for your business or company, we give you the royal treatment. That includes a team of graphic designers to create eye-catching creative products, low minimums for orders, the best research software in the industry, and a reputation for high quality products and excellent customer service. At A Creative Touch, we make sure you get exactly what you deserve: the very best.

I hope you had as much fun busting these myths as I did. As my Mama Ruby used to say, “honesty is the best policy.”  Promotional products are the best way to spread your message, and that’s the truth!

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